Efrem Calligaro


SEO & Storyteller

Hi, I’m Efrem - thanks for visiting my page! Here you’ll find an overview of my profile, where you can discover my background in healthcare and my current journey in SEO, digital marketing, and storytelling. Feel free to connect and explore my upcoming projects and blog.

About

I’m a nurse who transitioned into the SEO and digital marketing field, driven by curiosity and a passion for authentic communication.I’m currently developing my own website and travel blog - a space where SEO meets storytelling and creativity.Alongside this, I help small businesses and emerging projects improve their online presence through:
• Website and technical SEO audits
• Keyword research and content optimization
• SERP and competitor analysis
• On-page SEO strategy and structure improvements
My goal is to combine analytical precision with empathy and storytelling, building digital experiences that truly connectInterested? See my Works or Find me on Gravatar!

SEO Audit – “Le Cantine di Secondo” (Local Business Analysis)

A regional beverage and alcohol distribution store with a well-structured e-commerce website and a large product catalog.The goal of this project was to conduct a comprehensive SEO audit to identify small but impactful areas of improvement that could drive measurable results in a relatively short time.The analysis led to a set of prioritized quick wins aimed at improving indexability, user experience, and organic visibility for key search terms.

On-PageOff-PageTechnical
Missing H1 tags on most pages → affects crawl logic and keyword hierarchy.Domain Authority (DA): 18 (medium).2 critical errors (500 & 400) → easy fix.
URLs are too long (>115 chars) → can reduce CTR and link-sharing efficiency.7.1K backlinks, but 35% toxic or irrelevant (education / logistics sectors). → fewer but higher-quality backlinks from wine-related sites.Poor mobile UX (slow, layout issues).
Content quality good, but internal linking can be improved for topical relevance.Social presence active (FB + IG), but engagement low → contests or guides could help.Core Web Vitals failed (<LCP).